New e-brochure

[Peter Milner]

Here's the result of my latest batch of brochure renderings.

 

[George Ioannidis]

Really professional work Peter. You just substitute all the photographers team, need of studio arrangements and lighting, preliminary photos and prints etc. so your work is real and big benefit to company with much smaller investment. Your renderings are inspiring to all of us (at least to me they are for sure :) ) Thanks for shearing it with us.

[Roy Hirshkowitz]

Very  impressive.  Working with white is extremely difficult for photographers.  It's rarely even attempted in simulations.

[Peter Milner]

Yes, it's notoriously difficult to make white look like white and not grey.

This is where the burn control really helps.

[Jorge Javier Lara Domínguez]

Comparto los comentarios de Roy y George. Tus trabajos son un referente de la calidad a la qeu todos aspiramos a llegar. Felicidades, excelente trabajo.

[Chas / Aug Posekany]

Peter's work always gives us a higher bar to aspire to.

Great works

[Jan Verzelen]

Superb work as always Peter. Congratulations.  I was wondering, do you mention in the brochure that customers are looking at a drawing actually or did any of them find out that these are not real photographs. Some may feel that  your company is "cheating" on them, or is this a silly point?

 

Sorry if my writing is not correct, i hope you understand what i mean.

[George Ioannidis]

Hi Jan,

Personally speaking, if I were Peter's company customer and looking to buy office furniture selecting it from brochure I would never think about what I am looking at as regards if it is real or CG... If the product is what I want, need and like, the origin of pictures simply doesn't matter :) Furthermore I prefer CG of this superb quality from real photos which frequently insult basic aesthetic criteria of consumers :D

[Peter Milner]

Exactly.

We also have 3 showrooms round the country, some of our dealers have their own showrooms and we have samples of all our finishes which can be sent out.

[Peter Milner]

All our dealers are aware that we use renderings, but sometimes we do have end clients asking what flooring or fabric we used in the "photo".

The simple choice is; renderings or no brochure.

The last brochure we photographed cost us around £250,000 to build the furniture and photograph it (Fulcrum furniture - http://www.sven.co.uk/index.php?page=50).

The following Ambus brochure cost us a new computer (Ambus furniture - http://www.sven.co.uk/index.php?page=50).

[Peter Milner]

Also bear in mind that all car brochures and adverts are CGI these days, for the same reasons.

[Jan Verzelen]

I rest my case ;-)

[Roy Hirshkowitz]

I do sometimes see captions such as "Actual photograph, not CGI" on some fancy real-estate ads these days-- Manhattan apartments, etc..  Just shows how far the field has come.